It is Called Price Gouging, You Moronic Free Market Mousketeer!

The latest poster boys for techno-Libertarians is the taxi service Uber, which is a smartphone based car hire service.

At the core of their business model is the idea that there is no need for any pesky regulations, because ……… Internet.

Ignoring for the moment supply restrictions like New York City's Medallion^* system, there is a reason that cabs, and cabbies, are regulated.

There is a need to ensure that the cars are safe, that the cabbies are properly trained,^† and that pricing is consistent and transparent, so, for example, we do not see price gouging, on New Year's eve, or during a rain storm.

So, what does Uber do?  It triples rates for New Year's Eve, and Randroid morons like Rob Leathern, the Chief Product Officer of Brand Networks, has this is not like price gouging at all, because ……… Internet:

Uber’s pricing isn’t price gouging. It’s just in an area we are deeply conflicted about, and missing some transparency that would increase consumer trust. They could certainly give all or some more of their excess surge profits to the drivers, or show us more of the extensive data their Math Team produces but doesn’t yet share– if their algorithms are as sophisticated as they claim then the benefit they get from sharing information with customers will outweigh any competitive concerns.

Bullsh%$.

This is price gouging, and it has been defined as such throughout the developed world for something over 80 years.

One of the reasons that we as a society make laws against this is because it is unethical, and dishonest.

I really hope that if he ever has a heart attack, that Mr. Leathern does not find an ambulance driver who jacks up the rate to take him to the hospital.

^*Apart from that Mrs. Lincoln, how was the play? The medallion system sucks.
^†Uber has already had at least 1 rape allegation attached to its service so far, and it turns out that rape by gypsy cab drivers is endemic.