It will Still Be #ASSoL or #ASSLaw

It appears that in response to the internet discovering the potential initials of the Antonin Scalia School of Law, George Mason is attempting a re-branding:

Days after George Mason University’s law school announced that it was renaming itself after Justice Antonin Scalia, the school is slightly adjusting what it’s calling itself — thanks to unforeseen and unfortunate wordplay.

The name, officially, remains “The Antonin Scalia School of Law at George Mason University” in honor of the late justice who died in February. But on its website and marketing materials, the name now reads: “The Antonin Scalia Law School at George Mason University”.

That’s no accident.

The first five words of the “School of Law” version form an acronym that has a phonetic resemblance to a vulgarity, a source of amusement for some bloggers and tweeters and a source of non-amusement for George Mason’s administration, which agreed to rename itself after Justice Scalia at the request of an anonymous donor who pledged $20 million.

It's not going to work.

When Allegheny (aka "Agony") Airlines changed its name to US Air, it got nicknamed "Useless Air" at the press conference announce the renaming.

You need to embrace this, not try to sweep it under the rug.

I would suggest changing the name the the Scalia Hieratic Institute of Tutalge in Higher Educational Excellence in the Law.<sup>*

*</sup>Yes, it took me longer to come up with the acronym than it did to write the rest of this.