MicroFlaccid is Doomed

Seriously, there is doing the smart thing, and doing the stupid thing, and then there is putting Mark Penn in charge of your strategic planning:

In the biggest shuffling of Microsoft’s executive ranks since the company’s new chief executive, Satya Nadella, took over, Mark Penn, the former aide to the Clinton family, is becoming the company’s chief strategy officer.

The change will give Mr. Penn, who has been an executive vice president at Microsoft overseeing advertising and strategy, a bigger hand in determining which markets Microsoft should be in and where it should be making further investments, according to a person briefed on the change who spoke on the condition of anonymity because it had not been publicly announced.

Tami Reller, the company’s executive vice president for marketing, who shared leadership of advertising and marketing at Microsoft, will leave the company, as will Tony Bates, Microsoft’s executive vice president of business development, this person said.

After the way he handled the Hillary campaign in 2008, when he thought that the Democratic primaries were winner take all, when delegates were proportionately allocated , I'm surprised that anyone would employ him at anything.

This is not bad strategy, this is death throes.

H/t Atrios.